Is your marketing team focused on the right tasks? The power of a marketing professional is the ability to use creativity and innovation to communicate the right message for a business. If your team is spending more time doing administrative work or moving data from one place to the next, your results could be suffering. Marketing software can bring out the real power of your marketing team.
Time Consuming Tasks
There are many routine tasks that can consume a lot of time for marketing professionals. Most tasks can be automated and integrated to reduce time, improve quality, and remove duplicate work.
Some of these tasks include:
1. Compiling contact lists
There can be many sources with different contact lists. Email subscription lists are a typical source. Others can include direct mail leads, social media leads, web page visitors, and more. With the right marketing as a service software, all of your contacts can be managed easily and grouped into segments based on your campaign focus.
For example, you may want to create a list of contacts that have shown interest in your beauty cream product. The software can help you create the list and tailor a campaign to follow up on the leads.
2. Updating multiple pages
Often with marketing campaigns, there are several web pages to update with the latest information. For example, if you are introducing a free trial offer for certain products, updating each web page manually could take a lot of time. The right software can help you to test the pages and confirm they are working as planned. Then, you can deploy the updates across multiple places, including affiliate microsites, brand pages, and more.
3. Lead generation
Sifting through mountains of reports on leads and determining which are valid can be an arduous task. The best marketing as a service software helps by consolidating common leads and prioritizing them based on your business rules. For example, the same lead could have subscribed to email, submitted a social media inquiry, and visited an affiliate microsite. The software brings all of that information along with demographic data together into one viable lead.
What To Do With The Extra Time?
With the extra time available, you can now focus on creative and innovative tasks! Some of this work can include:
1. New campaigns
Research new approaches to your marketing campaigns and create new ways to attract customers and build loyalty.
2. Expand market areas
Grow your marketing service area to new places and channels. If you have not started a blog, for example, there is now opportunity to get it going. If you were concerned about adding new territories, you now have the opportunity to do so.
3. Fine-tune your plan
Review your marketing strategy and determine new tactics to use. This may include improving brand recognition, creating positive online reputation management, and others.
The Right Marketing Automation Software
Choosing the right marketing automation software is vital to achieving your business objectives. It can not only streamline your marketing processes, but also make them more efficient and result-oriented.
With marketing automation handling most of your repetitive tasks, you can focus on critical areas like planning a powerful campaign or brainstorming for upcoming projects. The best marketing automation system can help achieve the perfect alignment between your marketing efforts and intended goals.
Of course, it will also assist in reaching closer to your key objectives of generating more leads, driving conversions, boosting sales, and achieving your financial goals. Do keep scale in mind when choosing a marketing automation system for a smooth transition onto a bigger functional enterprise.
