A press release or news release is not a mere statement about recent or upcoming developments in the company anymore. Organizations perceive press releases as an effective marketing tool to enhance their reputation and brand value.
The term news release underlines the significance of the newsworthiness of the press release. There are multiple considerations to writing a press release that gets results. Knowing what a press release is, will help you understand how to write one in the present context.
Understanding the press release
A press release is an organization’s official news statement aimed at press reporters, media outlets, and everyone in the public domain. A company sends the content piece of a press release to reporters and editors, hoping they will use it to create a news story.
There are several objectives for writing press releases. However, the main aim is to attract the attention of target audiences to improve the company’s or brand image. You can explore the following advantages of a press release:
- Improve the credibility and trustworthiness of the company
- Encourage readers to visit your site
- Enhance search engine rankings
- Gain coverage on Google News and other news sites
Popular objectives to write a press release
Most social media posts are about sharing status or the latest events like celebrations, purchasing a new car, or personal achievements like promotions, and so forth. Similarly, an organization leverages press release distribution to update the stakeholders and public at large about noteworthy events that have the potential to enhance its reputation.
M&As
A merger or acquisition is a significant milestone in your organization’s history, warranting a press release. It should include necessary information about both organizations and the growth plans of the merged entity. An M&A announcement must comprise details of the acquisition or merger with an outline of the positive impact of the new development. A press release to inform new collaboration is also a good idea for enhancing the company’s image.
New product development or launch
Launching a new product is as exciting as the birth of a baby. Parents-to-be plan baby showers to celebrate the impending arrival of their bundle of joy. An organization should plan a press release to create awareness about the upcoming launch of a new product.
A press release announcing a product launch will have a better impact because of the awareness of your company’s plans to launch a solution. It should offer helpful information for consumers regarding the specifications and availability of the new product.
Brand extensions
A brand extension also deserves an announcement through a press release. Provide key details of the new features of the new brand-extension and how these will help end users. The press release announcing a brand extension is also helpful in enhancing brand exposure across target audiences.
Awards and recognitions
Blowing your trumpet is reasonable if your organization qualifies for an award for excellence in exports, brand performance, or quality. Press releases conveying exceptional achievements are helpful in establishing your authority in niche segments.
You should also write a press release if an employee receives recognition in their field of activity, like a research award or nomination for an award.
You can include details of the award ceremony and the names of the chief guests to add value to your press announcement. Consider explaining the background of the award or achievement while writing the news release.
Key appointments
Writing a press release to announce an eminent person’s appointment improves the image and credibility of the company. Provide details of the individual executive’s past achievements, awards, and qualifications. You may include photo and details of their job responsibilities to make the press release more informative.
Inauguration or opening of new office
The grand opening ceremony of the new office, branch, franchise, or factory calls for a press announcement because it is a momentous occasion for any organization. Ensure adding all relevant details about the time, date, and venue. Including the name of dignitaries who will grace the occasion adds credibility to your press release. Explain how the new development will help improve the organization’s capabilities, benefitting the stakeholders.
Crafting an effective news release
Journalists and news editors are perpetually hungry for newsworthy content. A newsworthy press release has the power to grab their attention. There is no need to provide them “breaking news”, kind of stuff. A newsworthy topic has to be something new. For example, a new product launch, a new study, or a new appointment.
Empowering the headline with a hook is an exciting idea to improve the newsworthiness of a news release. The hook must inspire the reader to share the news item. It should convey how the new development will be helpful for the target audiences.
Facilitating reporters to pick up relevant information from your press release is vital. Using statistics, short paragraphs, bullet lists, and quotes help journalists extract the right information while writing their news story. Using multimedia like logos, screenshots, and videos will help your news release grab the attention of reporters.
Using an established Press Release Distribution service will enhance the SEO quotient of your news statement. It will enable your press release to reach the right audience and media channels.
Press release amplification
It is futile to release a news statement and expect it to achieve the aim on its own. Your press release will not attract audiences in the crowded landscape of social media and the diminishing attention spans of viewers.
Harnessing your marketing teams to boost viewership of the press release across their networks will help the news release reach the right prospects. Circulating a press release across sales and marketing leads can become part of your company’s marketing strategy.
A press release as an effective marketing tool continues to be relevant in 2022.
Several marketers argue that a press release submission is an obsolete strategy because of the crowded and noisy media environment.
On the contrary…
The good news is that press releases continue to be relevant in 2022 subject to adopting the right strategies, despite the distraction of social media and online news portals.
A press release has immense potential to enhance the credibility and reputation of the brand. Writing newsworthy press releases, leveraging a robust PR strategy and SEO tactics promise the desired impact of the press release in 2022 and beyond. Do you want to experience the immense marketing potential of press releases? You are in the right place. We help you explore the power of press releases by providing top-class press release writing and digital marketing services to boost the SEO quotient of your news statements.
