You choose what you consider the perfect content on your website, then hit the publish button, sit back and wait for the traffic to roll in.
The sad part is traffic never seems to roll in.
You are not the only one experiencing such a scenario. Why is it that blogs fail?
What goes wrong, despite everything appearing perfect for a great launch?
Getting people to read your content, share it with others, and discuss it is the toughest part of content marketing.
However, first imagine yourself browsing through the internet. What is it that catches your attention first?
It is the title that draws your attention first. You are pulled in to read the rest of the article only because the headline shouted “Read me!”
Here are some definitive ways to make your headlines mesmeric:
- What does it have for me? People look where the benefit lies. Use the headline to instantly reveal what readers can look forward to.
- Stir up curiosity: Most people are naturally curious. Make your headline a question to goad surfers to click through and read the rest of the content.
- Uncover readers’ desires: Appeal to their emotions. People have a desire to look better, be healthier, or make money, or perhaps they want to gain more knowledge. Kindle their emotions with a stirring headline.
- Leverage on mistakes: We tend to identify with those who commit similar mistakes we make. Capitalize on slip-ups people make. For example, a heading “Five blunders during interview that cost me my job” will evoke a better response than “Effective ways to handle a tough interview”.
- Make your headline search engine friendly: Add keywords to your headline to optimize search. This is what a firm like SEO company Maryland will tell you.
- Repeat time-tested methods: Use headlines like “Six Easy ways to…” or “Simple fail safe methods to….” Remember, people enjoy reading such headlines.
A good way to make your blog or website go viral is to stimulate readers to share it with others.
Do you often wonder why sometimes a mundane content gets shared a lot, gets tons of likes and tweets?
You must understand that there are some popular points your content must include, if you want to get noticed.
- Share strategically on social websites to promote your content.
- Pick only those social networking sites where most of your target audience is seen.
- Social media is alive and kicking.
You can pull in a lot of traffic from social sites, but you have to be creative. Approaches that are effective today get stale fast. Be a powerful user of sites like Twitter and Facebook. Hundreds of millions of users log in to these sites every day.
Leveraging even a small slice of this traffic can immensely boost your blog or website.
