Landing pages are crucial for the success of any online business because they are meant to trigger a specific action by a targeted audience. Their aim is to introduce viewers to what you have to offer. They will spark their interest and possibly convince them enough to convert.
Launching the landing page is undoubtedly a huge milestone for any business, and, if you can do this right, you can improve your brand’s personalized experiences for your customers.
Why do you need robust tools to build a profitable landing page?
Having access to the right tools can help you design a profitable high-converting landing page in record time. Creating an impressive landing page is perhaps the easiest way to get the email addresses of the viewers.
It has the power to convert more customers than any ordinary blog or a generic web page, but the rates of conversion may vary from one landing page to another. For instance, some pages can even convert about 30% of viewers when they are highly optimized.
This is the reason marketers are now looking to use landing page tools which can make a difference, such as:
1. Ontraport
This does not have any setup fees and the monthly costs are far more reasonable than what its competitors are charging their clients for the exact same services. This landing page creation tool had been designed primarily for the benefit of small enterprises. In recent times, Ontraport has updated its interface so that users can navigate faster.
The biggest advantage of choosing Ontraport is its cost-friendliness. It starts for approximately $297 a month and there are no installation costs. The tool will offer you access to all its features; it can let you store 25,000 contacts and deliver 100,000 emails.
What is most attractive about Ontraport is that you can use their 90-day free trial period to test their services. Following this trial period, you get to avail of their discounted annual pricing plans. Ontraport is also known for their excellent customer service support system through chat, email, and phone call. It works like an automated engine which can drive your email campaigns and integrate your landing pages, ecommerce, and emails with CRM, allowing you to target leads and convert these to customers.
2. Leadpages
This tool is perhaps the most commonly used and one of the first landing page creation tools. Most bloggers use this page-builder for their landing pages. It offers high tier plans which can give you access to the more advanced content creation features, like Leadboxes. The templates, however, are not free for use in Leadpages; these will cost an additional $10-$15 each but are worth every penny you spend on them.
Leadpages also comes with an analytics section which allows you to split test the landing pages to check their performance. You can choose from their Standard, Pro, or Advanced plans.
3. ClickFunnels
This tool has been around for a few years and continues to be a much trusted tool in internet marketing even today. It helps to build marketing funnels which are nothing but a series of pages that site users will go through to reach their goals.
In an advanced marketing funnel, you will have many pages which sell to visitors every step of the way. You will also find stunning templates from ClickFunnel for building these funnels. The ClickFunnel Editor will let you assimilate various pages in the marketing funnel through the point and click feature. You do not need coding expertise to use this. You can either choose the $97 a month or $297a month payment plan. For both, you get a 14-day trial period.
4. Thrive Architect
This builder is robust and has an easy-to-use drag-and-drop editor with a vast selection of templates for various uses. It is possible to customize every aspect of a landing page using this tool. You may choose from any of its 150 templates and, in this regard, Thrive Architect scores above WordPress. The latter may offer a great choice of templates but they are not very consistent.
With this tool, you can also get access to themes like other page builder tools. So, you can have an entire landing page that’s dedicated to generating leads, webinars, and podcasts. Thrive Architect is a great choice for businesses that are looking for a mobile-friendly, reliable, and cost-friendly tool for creating landing pages.
It has been designed to work speedily and comes with an “undo” and “redo” function too. You have all the features required to create pages from scratch and you are free to customize these as you wish. This tool is compatible with nearly every email marketing provider.
5. OptimizePress
Thus is a plugin and WordPress theme for creating membership websites and pages when you do not have sufficient coding expertise. This revolutionary product has changed the way online merchants sell their services and products on the Internet. This tool is extensively used for creating squeeze pages and product launches.
Not only is it very convenient for use, this app is also mobile-responsive. You can choose from multiple pre-made templates. There is an advanced editor which lets you customize the pages seamlessly. You can also access the Optimize Marketplace to get additional templates. This marketplace has both paid and free templates. There are many types of packages on offer, such as the Core Package priced at $97, the Publisher Package priced at $197, and the Pro Package priced at $297.
6. Instapage
This is another popular online tool for landing page creation. While this page-builder was designed to be affordable, it does not compromise on features. It is possible to drag and drop elements into and outside of the landing page. You can also simply click on these to edit them.
It comes with an in-built spilt testing feature. So, you can optimize conversion rates once you have made the first version. Being mobile-responsive, it will also appeal to mobile users. For people who are not very tech savvy, Instapage is the best choice because of its simplicity. But, if you are a person who wants to have complete control over everything, this tool may not be right for you. In that case, you should opt for another tool which has many more customization features.
There is an Instapage plugin that allows you to synchronize the landing page from the Instapage account to the site using only a few clicks. For businesses working on tight budgets, Instapage can be very beneficial.
7. Unbounce
is one of the more extensively used page builders. The name was given to suggest that people who visited sites using Unbounce will be converted into customers instead of bouncing.
It comes with an attractive and user-friendly drag-and-drop editor which is best suited for non-technical marketers and newcomers. It is possible to choose elements like text boxes, images, and forms from the side menus; you can then drag these to a section in the landing page. You may edit this later on depending on your preferences.
Each of the pages created by Unbounce is found to be highly mobile-responsive. This feature allows visitors to view the page just as it had been intended, regardless of the kind of device they may be using.
Unbounce, like its competitors, will also let you do A/B split testing to find out what will work the best to get higher rates of conversion. You do not need to be technically proficient because this tool makes editing a breeze.
8. GetResponse
With GetResponse, you can create mobile-responsive and high-converting landing pages. The setting up process is rather simple and moving content around is also easy. You can even publish content in your own domain using just a few clicks of the mouse.
GetResponse comes with built-in analytics so that you can make necessary changes to the pages to get more conversions. It can integrate with multiple platforms like Facebook, AdWords, and Bing. It has the power to get leads with forms and it can then integrate these with the email platform.
So, whether you want to create a landing page or webinar or email marketing, you can choose GetResponse. This tool is best suited for entrepreneurs and marketers who start from scratch and are looking for more than just a landing page software program.
9. HubSpot Marketing
This offers multiple tools to salespeople and digital marketers. Their aim is to cater to all your marketing campaigning needs so that you can keep your existing customers happy and lure new customers.
HubSpot Marketing is very easy to use and you can go through the whole program with the help of the content and videos. Their customer support service is highly rated. It offers a variety of tools, plugins, forms, templates, etc. to create an effective landing page. It has an easy format for capturing leads.
HubSpot Marketing also offers blog creation and content creation tools, SEO and content strategy, Facebook lead ads, and A/B testing. The more sophisticated versions are costlier and they usually cater to the bigger clients.
10. Landingi
Landingi is a flexible platform that offers many options to convert traffic into customers. You do not need to have IT expertise or coding skills to get started with Landingi. You can create posts and optimize landing pages independently and even run A/B tests. You can use its drag-and-drop editor for seamlessly building a landing page. You are free to choose from more than 100 templates.
Its many features help you take marketing to the next level using their automation tools and built-in integrations. All the landing pages can also be personalized to reach out to the target audience. Landingi is easy to use, comes with many plugins and forms, has simple templates, and has integrations with Salesforce, HubSpot, and MailChimp.
